MOVING SCIENCE FROM IDEA TO MARKET

It all starts with innovation.

An idea becomes a reality. And Breck & Company will help make it happen. We’ll help you create innovative and effective programs that will educate your professional audience, empower patients, and motivate your sales team. We’ll help you craft the right strategy, the right message, and the right vehicle to motivate the desired response.

Our award-winning team has the business expertise that enables us to see the big picture, provide in-depth analysis, and produce a strong platform from which to develop strategies and tactics that are cohesive and consistent in messaging and branding.

Innovate. Educate. Motivate.

WHERE WE MAKE A DIFFERENCE

Total Immersion

Our consultative approach allows us to become totally immersed in your business. We are hands on, responsive and nimble. To us it’s never just a project – we partner with our clients for the long term, and pride ourselves in our ability to provide unique solutions that may not have been thought of before.

We Get the Big Picture

We get the Big Picture for your product, your therapeutic area, and your company, enabling us to provide objective perspectives on opportunities and potential challenges. We’ll make sure all of your stakeholders get your Big Picture too, by facilitating cross functional teams both internal and external.

Rare Disease Expertise

Launching and marketing a drug in the rare disease space is vastly different than in other therapeutic areas. Whether the rare disease patient is one in a million, or one in ten million, educating both your team and practitioners is critical to your success. We’ve developed dozens of initiatives in the rare disease space – from disease awareness and REMS programs for practitioners, to training for field personnel, to programs for payers, nurse navigators, patient care coordinators, caregivers and patients.

Deep Launch Expertise

With more than 30 product launches under our belt in dozens of therapeutic areas, we know what works. We’ll help you create your unique best practices to ensure your team and the market are ready at launch. We are experts in US, Global and cross franchise pre- and post-launch market development.

KOL and COL Engagement

Strong relationships foster strong advocates. We pride ourselves on developing lasting relationships with KOLs and COLs, helping to raise awareness of your brand. This engagement includes advisory boards, publications and speaker’s bureaus.

Compliance Expertise

In today’s highly regulated environment it is critical to understand the legalities and nuances to ensure your programs are compliant. We bring a wealth of compliance expertise to every project.

Certification is the most effective way to ensure consistent levels of proficiency within your internal and external teams. From patient interaction techniques to compliance training and selling skills, our platform will help to ensure that you have dotted the “i’s” and crossed the “t’s”.

ENGAGEMENT LEADS TO OUTCOMES

We are all about engagement as a means to delivering outcomes – and engagement is at the core of everything we do. Are you trying to reach the customer? The patient? Your field teams? We’ll help you create an effective engagement strategy to deliver the outcomes you are looking for.

Our engagement solutions are tailored to fit your target audience.

Practitioners

Depending on your product and therapeutic area, you may need to reach a variety of practitioners. From PCPs to Specialists, to RNs and PAs, we will help you create an engagement solution that resonates with your audience.  
    • Live Events / Meetings
      • – Advisory Boards
      • – Investigator meetings
      • – Speaker bureaus and training
      • – Symposia / CME
      • – Best practices / Case study programs
 
  • Enduring Materials
    • – Publication plans and manuscripts
    • – Monographs, white papers
    • – Detail aids
    • – Video case studies
    • – Print case studies
    • – Disease education brochures
    • – Newsletters
    • – REMS materials
    • – Decision tree apps
    • – Slide kits
    • – CME

Practitioners

Sales

By effectively engaging your sales team, you will ensure they have the skills to effectively engage with their customers.  
  • – Detail aids
  • – Branded brochures
  • – Branded case studies
  • – Podcasts
  • – Training modules
  • – eLearning
  • – Workshops
  • – Coaching Guides

Sales

Medical / Clinical

To prepare Medical Affairs teams for clinical conversations, a variety of materials can be produced.  
  • – Unbranded disease state brochures
  • – Podcasts
  • – Training modules (disease, clinical studies, etc.)
  • – Reprint review
  • – eLearning
  • – Workshops
  • – Presentation and engagement skills
  • – Slide decks

Medical / Clinical

Payers

Producing materials for Payers that demonstrate your value proposition is a critical component of your market engagement strategy.  
  • – Dossiers
  • – Advisory boards
  • – Executive summaries
  • – Slide decks

Payers

Rare Disease

It is estimated there may be as many as 7000 rare diseases worldwide affecting approximately 30 million – nearly 1 in 10 people.
  Both physicians and patients agree on the need for expert consultation and rapid referral, but many physicians need education on disease awareness and appropriate diagnosis. They also may not know where to turn when referring patients with rare disorders. Rare disease requires educational initiatives on many fronts. In addition to educating the physician, rare disease field personnel need highly sophisticated clinical acumen for engaging with their customers. Customer support teams need a high level of understanding of the patient journey. And payers need to be educated as to the needs of the rare disease patient, the cost for drug development, and the value proposition your therapy provides. We know rare disease, and will partner with you to craft the appropriate engagement solution for your needs.

Rare Disease

Patient Support

Effective patient engagement can mean the difference between the patient who is compliant with treatment, and one who is not. Whether your support teams help the patient navigate their insurance coverage, or ensure that the patient is taking their medication properly, it is critical that your team is trained, professional, and compassionate in all of their patient engagements.  
  • – Motivational interviewing skills
  • – Presentation skills
  • – Training modules
  • – eLearning
  • – Workshops
  • – Coaching Guides
  • – FAQs
  • – Slide decks
  • – Certification

Patient Support

Patients

Patient materials should be developed using simple language, and with extreme sensitivity and understanding of their condition.  
  • – Disease brochures
  • – Instructions for use for the patient and caregiver
  • – Advisory boards
  • – Speaker bureaus
  • – Slide decks
  • – Additional caregiver materials

Patients

Innovate. Educate. Motivate.

LET US PARTNER WITH YOU ON YOUR NEXT ENGAGEMENT SOLUTION.

CONTACT US